Endless Possibilities for NSOEM and Fonality
Installing drilling and power solutions is hard enough; the staff at NSOEM didn’t want to put in hours installing and maintaining the company’s phone system. So when NSOEM decided to replace its AT&T key system with Fonality’s PBXtra with HUD Agent, it was a match made in Houston. PBXtra’s flexible feature set, simple installation and administration, and ability to create a single phone network among a distributed workforce with multiple office locations are a hit at NSOEM. And HUD’s ability to track staff locations and quickly transfer calls meant that the company had finally found a phone system that it could hang its hat on.
NSOEM is a Houston-based manufacturer’s representative that focuses on engineering sales for electrical products related to drilling and custom power solutions. As the company expanded, its existing AT&T key phone system didn’t offer the flexibility it needed and often suffered from bad call quality. NSOEM needed a new phone system that was reliable and flexible, and that could easily connect its headquarters with its new warehouse facility, as well as with reps in the field.
PBXtra Works for NSOEM
On the hunt for its new system, NSOEM narrowed the search to Fonality’s PBXtra with HUD Agent and a system from a local phone installer. “I was impressed because, when I was evaluating PBXtra, I was working directly with Fonality,” said Keith Howard, operations manager at NSOEM. “The other vendor didn’t even distinguish who the phone system manufacturer was, and that didn’t sit well with me.”
Howard found that PBXtra’s technology fit his organization perfectly, too. “PBXtra is a phone system that works for us, rather than having us work for it. It’s incredibly easy to install, and the possibilities of what you can do with the system are endless.” PBXtra has allowed NSOEM to easily create a single phone network; now employees, regardless of whether they are working from the main office, its new warehouse or a remote location, are able to present a united, professional image to customers. And, the system will also be used to connect a new Louisiana office when it goes online later this year.
PBXtra’s flexibility was another key reason NSOEM chose to work with Fonality. “PBXtra allows me to tailor the system exactly how I want to. It saves me time and gets the job done right,” said Howard. Being able to route calls to the main office, to a different first point of contact, or directly to field reps’ cell phones has been a real time and customer service improvement for NSOEM.
Efficiency Is Up With HUD
PBXtra’s HUD has proven to be a favorite with Howard because his field sales team often travels to customer locations to evaluate and install products. “HUD is absolutely great,” he said. “It allows me to see whether my field reps are available no matter where they are, and it makes transferring calls to them a breeze. I simply drag and drop the call to wherever they are.”
Howard is also extremely pleased with HUD’s Outlook integration. “With HUD, I barely touch the buttons on my phone anymore! I just click on a number from my Outlook contacts list and the call is placed for me,” said Howard. “HUD is especially useful for international calls because I can program the country codes once and then forget about them.”
The Future and VoIP
NSOEM is currently operating a mixed VoIP and analog environment, but Howard is eager to test the possibilities of VoIP further. He anticipates that “PBXtra will help us save a bundle when working internationally. With PBXtra, soft phones and an internet connection, we can work around the world without huge telephone fees. It’s just one more way that PBXtra will work for us.”



